Imagine holding a bottle of Loux Free, the sugar-free orange drink from Greece’s beloved Loux brand, and pointing your phone at it. No app to download—just a quick link, and your screen overlays the bottle with a vibrant AR display: No Preservatives, 60% Less Calories and 100% Greek Oranges come alive. Seamless, eye-catching, and crafted by our SCAN2AR tool at NewMediaSoft.
The Challenge: Labels That Don't Shine
Today’s shoppers want the full story—78% crave clearer product info, per a 2024 Nielsen study—but labels often fall short. Loux Free’s bottle boasts “With Sweeteners of Natural Origin” and “60% Less Calories,” yet that fine print fades in shelf noise. Our client partnered with Loux to solve one problem:
“Make it instant and bold—no extra app friction.”
We knew apps would lose them; so we chose Web AR: scan, see, connect, all via a browser.
Our Solution: Web AR That Pops
- Swift Scan
Just aim your camera at the Loux Free bottle—the one with the blue cap. Our image recognition system locks in smoothly, even if the angle isn’t perfect. - Vibrant, Interactive Overlay
Key messages come alive: “No Preservatives” floats over the cap, “60% Less Calories” pulses with an energetic orange burst, and “100% Greek Oranges” spins as a juicy 3D slice. A glowing vitamin C badge appears near the base, tracking naturally with movement. - Built for Impact
All of this is powered by our SCAN2AR engine, optimized for seamless viewing right in the mobile browser—no installations, no delays, just instant interaction.
Check out our YouTube demo to see Loux Free come alive in under 30 seconds.
Why It’s a Hit
- No Friction: App downloads are a barrier. Web AR removes it—tap a link or scan a code, and the experience begins instantly.
- High Engagement: Users stay longer, tilt their phones to explore, and interact more—one tester said, “It’s like the bottle’s telling its story!”
- Broad Compatibility: The experience works across nearly all modern smartphones, iOS and Android alike—via browser, QR code, or smart link.
For Loux, it’s a shelf magnet—static labels lose; Loux Free draws you in.
The NewMediaSoft Edge
We tailored every pixel to Loux’s brand vibe—orange bursts, 3D slices, and lightning-fast loads. Our three-step process:
- Discover: We identified the core need—bold product storytelling with zero barriers.
- Design: We built a lightweight, high-impact AR experience tailored to mobile screens.
- Deliver: We launched a smooth, hosted solution that users embraced immediately.
What’s Next?
This is just the beginning. In future iterations, scanning Loux Free could unlock AR recipe tips (“Mix with mint for a Greek twist”), a call-to-action to visit the website, or even voice-guided product storytelling. All accessible with a simple scan—and no need for users to download anything.
At NewMediaSoft, SCAN2AR is our showcase of how augmented reality can be both high-tech and human-easy—designed for real people, not tech insiders.
