Imagine holding a bottle of Loux Free, the sugar-free orange drink from Greece's beloved Loux brand, and pointing your phone at it. No app to download-just a quick link, and your screen overlays the bottle with a vibrant AR display: No Preservatives, 60% Less Calories and 100% Greek Oranges come alive. Seamless, eye-catching, and crafted by our SCAN2AR tool at NewMediaSoft.
The Challenge: Labels That Don't Shine
Today's shoppers want the full story-78% crave clearer product info, per a 2024 Nielsen study-but labels often fall short. Loux Free's bottle boasts "With Sweeteners of Natural Origin" and "60% Less Calories," yet that fine print fades in shelf noise. Our client partnered with Loux to solve one problem:
"Make it instant and bold-no extra app friction."
We knew apps would lose them; so we chose Web AR: scan, see, connect, all via a browser.
Our Solution: Web AR That Pops
- Swift Scan
Just aim your camera at the Loux Free bottle-the one with the blue cap. Our image recognition system locks in smoothly, even if the angle isn't perfect. - Vibrant, Interactive Overlay
Key messages come alive: "No Preservatives" floats over the cap, "60% Less Calories" pulses with an energetic orange burst, and "100% Greek Oranges" spins as a juicy 3D slice. A glowing vitamin C badge appears near the base, tracking naturally with movement. - Built for Impact
All of this is powered by our SCAN2AR engine, optimized for seamless viewing right in the mobile browser-no installations, no delays, just instant interaction.
Check out our YouTube demo to see Loux Free come alive in under 30 seconds.
Why It's a Hit
- No Friction: App downloads are a barrier. Web AR removes it-tap a link or scan a code, and the experience begins instantly.
- High Engagement: Users stay longer, tilt their phones to explore, and interact more-one tester said, "It's like the bottle's telling its story!"
- Broad Compatibility: The experience works across nearly all modern smartphones, iOS and Android alike-via browser, QR code, or smart link.
For Loux, it's a shelf magnet-static labels lose; Loux Free draws you in.
The NewMediaSoft Edge
We tailored every pixel to Loux's brand vibe-orange bursts, 3D slices, and lightning-fast loads. Our three-step process:
- Discover: We identified the core need-bold product storytelling with zero barriers.
- Design: We built a lightweight, high-impact AR experience tailored to mobile screens.
- Deliver: We launched a smooth, hosted solution that users embraced immediately.
What's Next?
This is just the beginning. In future iterations, scanning Loux Free could unlock AR recipe tips ("Mix with mint for a Greek twist"), a call-to-action to visit the website, or even voice-guided product storytelling. All accessible with a simple scan-and no need for users to download anything.
At NewMediaSoft, SCAN2AR is our showcase of how augmented reality can be both high-tech and human-easy-designed for real people, not tech insiders.
